Re-Brand | Re-position
Client: NYC Music StudioLocation: New York City, New York, USA
Background:
How could we resist working with this amazing music studio, located in a penthouse suite in the heart of Times Square? The studio is pretty spectacular, but the new owner wanted to raise the profile and create a stronger marketing platform to drive bookings. He wanted to develop a new company brand that could permeate throughout all areas of the business.
What We Did:
We love re-branding companies, so we approached this project with relish. The first step? Really get an understanding of the company and what they wanted to achieve in the future. The Second? Engage our network of creative partners and get stuck in.
We developed a fresh, clean and exciting new brand that is as flexible as the business itself. We rolled the brand out across all areas - website, promotional materials, advertising - even the mugs.
The Result:
Everyone loves the new brand, and the business is using their new platform to aggressively target new business. Bookings are up, artists are up - just the sounds we like to hear.
