Starting a Fire
Client: Canadian Financial CompanyLocation: Toronto, Ontario, Canada
Background:
We were first approached by this client through a referral from one of our North American strategic partners. As established players in their industry, they wanted to shake things up. They needed to come up with a campaign that would ‘start some fires’, and we were only happy to oblige.
Who talks about tight deadlines? We had a week to come up with an advertising campaign that would get their message noticed in an extremely crowded marketplace.
What We Did:
Our campaign was simple to execute, but caused a stir around the financial community in Toronto. We combined a simple and effective full-page advertisement with a brand new bespoke micro-site. All in just one week.
The Result:
The client was thrilled. In the CEO’s words: ‘there is a buzz in the office right now’. The campaign spread through the city like wildfire - mission accomplished.
